Deckadence marine flooring for sale. Locate a dealer - deckadence.
WELCOME TO
Jim’s Marine Flooring
WE ARE OPEN FOR BUSINESS!
BE SURE TO CHECK OUT OUR APRIL 2020 CLEARANCE SPECIALS!
Click on “SPECIALS” above!
ALSO, be sure to check out our new
DECKadence Inlaid logos!
Click on “Custom Logos” above!
If you are looking for updated marine flooring for your existing boat or you are interested in adding soft flooring to your new boat, we have an array of outstanding marine flooring options that out-perform all other types of marine floors that will not only add value to your boat but will accentuate your interior, add safe footing, keep you dry and feel good too!
We are an elite DECKadence Marine Engineering
Value Added Marine Flooring Dealer!
Located in beautiful St. Petersburg FL, but we sell and ship throughout the United States!
DECKadence Marine Flooring
DECKadence Marine Flooring is a very high end, very PLUSH, product that is used in marine and outdoor applications. This product is not like the typical marine carpet products found is stores or boating catalogs…More About DECKadence
PVC Loop Flooring
PVC Loop Mat flooring is used for Boats, Commercial vessels, Industrial Mats, and Out door areas. Our high quality coating on both sides makes this material very durable, self draining, mildew and algae resistant…More About Jim’s PVC Loop Flooring
Get a Quote
To receive a quote for a piece of PVC marine flooring, contact us and we will work with you to provide the best fit/options and price. Describe what you would like and we will respond back to you with a quote…Get a Custom Quote
Exceptional PVC Carpet and Mats
We can retrofit all types of boats & yachts including ski boats of all types! ( add logos & borders too!) With your template or ours, we can provide you the size and style you need…. or it is easy for you to do it yourself by simply cutting and trimming, we can tell you how to make it a perfect DIY project! We will work with you, talk to us!
Our Gallery
Custom PVC Mats
Helm Pads
Ski Boats
Simple to Install
How to Template Your Boat
Cutting Marine Carpet
Installing Deck Snaps
Simple to Install
Easy to work with:
Our PVC flooring is just laid in place! NO Glue! Once you cut the piece to fit your needs, simply lay it down in place onto the fiberglass or wood and it will stay in place. For areas such as a swim platform or low style boats where while in motion, airflow may lift the flooring, it can simply be held in place with marine grade snaps. Installing our marine flooring onto a hatch door or ski locker door will require the use of the snaps to hold it in place and again, it is simple to do. Our Marine flooring can be cut and trimmed with scissors! It is simple to work with.
FORT LAUDERDALE, Fla. — From a distance, it looks like carpeting; up close it looks like fuzzy no-slip matting. In practice, it’s a combination of both: a non-slip deck cover for boats.
The product, made by Fort Lauderdale, Fla.-based DECKadence Marine Flooring, is an anti-slip boat deck covering that doesn’t retain water. It’s the creation of Joel Bartlett, who calls himself the founder, inventor, director of development and COO for DECKadence. His wife, attorney Suzanne Weiss, takes care of the corporate end. They call the product DECKadence Marine Flooring, or DMF for short. Its proprietary backing is called Ribbit-Grip.
The company has fewer than 30 employees, but Bartlett says the sales network is rapidly growing throughout the U.S. and Canada and will soon expand to Europe.
Boating Industry: What is the genesis of this company and your product?
Joel Bartlett: “I conceived the company after I invented the product. I started in 2005 in the development stages, and then as I perfected the product the natural progression and success dictated that a company be born. I came up with not-so-creative name of “Boat Deck Cover” and my wife said, ‘No way … it’s got to be DECKadence’ and the name stuck. The frog logo represents the way our product grips to the deck (with a vinyl bubble mesh we call Ribbit-Grip) as well as the transformation it took to get us where we are today. I have a background in international business development, as well as mechanical and electrical engineering education, so I’m a perfect storm for innovation. I also have boating fever. We’ve already filed for two patents on the DECKadence Marine Products last year.”
Joel Bartlett: “I conceived the company after I invented the product. I started in 2005 in the development stages, and then as I perfected the product the natural progression and success dictated that a company be born. I came up with not-so-creative name of “Boat Deck Cover” and my wife said, ‘No way … it’s got to be DECKadence’ and the name stuck. The frog logo represents the way our product grips to the deck (with a vinyl bubble mesh we call Ribbit-Grip) as well as the transformation it took to get us where we are today. I have a background in international business development, as well as mechanical and electrical engineering education, so I’m a perfect storm for innovation. I also have boating fever. We’ve already filed for two patents on the DECKadence Marine Products last year.”
BI: Tell us about the development process:
JB: “Many new products require years of development, time, effort and setback. DECKadence was no exception. The material on the surface had to be reengineered, softened and arranged to drain. UV stabilizers had to be increased and antimicrobial composites incorporated to get it right. Then the backing had to be redeveloped to meet the needs of the marine applications mainly to be able to drain, grip and sustain.”
JB: “Many new products require years of development, time, effort and setback. DECKadence was no exception. The material on the surface had to be reengineered, softened and arranged to drain. UV stabilizers had to be increased and antimicrobial composites incorporated to get it right. Then the backing had to be redeveloped to meet the needs of the marine applications mainly to be able to drain, grip and sustain.”
Deckadence Flooring For Sale California
BI: Why a flooring product?
JB: “There’s a huge void between carpet and hard coverings and we fill that void. DECKadence is as durable as PVC because it is PV and as soft as a plush carpet without the yucky carpet part. There’s nothing like our product on the market to date. As far back as I can remember I’ve always recognized the potential for a fast-drying, marine-rated nonslip un-carpet anti-fatigue type of deck coving. No one likes standing on a wet, moldy carpet and the next step up from there became what’s known now as imitation teak, and that’s too hard to and too hot to even stand on in direct sunlight. If PVC teak and carpet got together and had an offspring, it would look like DECKadence.”
JB: “There’s a huge void between carpet and hard coverings and we fill that void. DECKadence is as durable as PVC because it is PV and as soft as a plush carpet without the yucky carpet part. There’s nothing like our product on the market to date. As far back as I can remember I’ve always recognized the potential for a fast-drying, marine-rated nonslip un-carpet anti-fatigue type of deck coving. No one likes standing on a wet, moldy carpet and the next step up from there became what’s known now as imitation teak, and that’s too hard to and too hot to even stand on in direct sunlight. If PVC teak and carpet got together and had an offspring, it would look like DECKadence.”
BI: What is your distribution process — any growing pains?
JB: “I developed a product years ago that took off so fast I sold more than I could supply. It turned out to be a nightmare on a multitude of levels. I kept this in mind for this roll-out. Our distribution process is prepared to offer goods to our dealers fabricated or rolled. We will proceed with caution and focus on the marine trade related aftermarket industries first to get ‘wet behind the ears’ and then go forward. We have multiple fabrication facilities and stock in the East Coast, West Coast and Central U.S. as well as BC Canada. Consumers drive the sales and we want to be able to provide for all. OEMs are being approached this year but again with caution — we don’t want to take away the opportunity for the guys that already have a boat.”
JB: “I developed a product years ago that took off so fast I sold more than I could supply. It turned out to be a nightmare on a multitude of levels. I kept this in mind for this roll-out. Our distribution process is prepared to offer goods to our dealers fabricated or rolled. We will proceed with caution and focus on the marine trade related aftermarket industries first to get ‘wet behind the ears’ and then go forward. We have multiple fabrication facilities and stock in the East Coast, West Coast and Central U.S. as well as BC Canada. Consumers drive the sales and we want to be able to provide for all. OEMs are being approached this year but again with caution — we don’t want to take away the opportunity for the guys that already have a boat.”
BI: What is your strategy for 2011?
JB: “In a nutshell stay focused and don’t grow too big too fast, service who you take on to the best of our ability and prepare to service the entire industry. National ad campaigns won’t take place until end of 2012, OEMs are in our ‘cross hairs’ but we are not approaching most at this time.”
JB: “In a nutshell stay focused and don’t grow too big too fast, service who you take on to the best of our ability and prepare to service the entire industry. National ad campaigns won’t take place until end of 2012, OEMs are in our ‘cross hairs’ but we are not approaching most at this time.”
BI: How are you educating consumers about your product?
JB: The Internet remains the single most instrumental tool we utilize for educating consumers. We have videos and a wealth of information on our website.”
JB: The Internet remains the single most instrumental tool we utilize for educating consumers. We have videos and a wealth of information on our website.”
BI: And your marketing strategy?
JB: “This year we’re getting the kinks out; however, word of mouth is already spreading like wildfire and to date we have not placed one ad for the consumer. We want to be prepared to service everyone’s needs in a timely and professional manner and we are preparing to do so.”
JB: “This year we’re getting the kinks out; however, word of mouth is already spreading like wildfire and to date we have not placed one ad for the consumer. We want to be prepared to service everyone’s needs in a timely and professional manner and we are preparing to do so.”
BI: What new products are on the horizon?
JB: “Innovation is second nature to me. On the horizon you will see our all-new swim platform coverings, and dock covering alternatives as well as a low-profile version of our already popular DECKadence covering product.”
JB: “Innovation is second nature to me. On the horizon you will see our all-new swim platform coverings, and dock covering alternatives as well as a low-profile version of our already popular DECKadence covering product.”
Deckadence Alternative
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.